Persona Classification

To personalise the experience, ForU uses an AI-powered persona classification system.

The system analyses each user’s on-chain and social activity to assign a core persona and detect more detailed traits.

• A persona is the AI’s view of the role a user tends to play in communities – for example: Builder, Gamer, Advocate, Analyst, etc. It acts as a core archetype that can evolve as the user’s behaviour changes.

• Traits are finer-grained patterns in how a user engages (what they talk about, how they help, how often they show up). These traits constantly feed back into and refine the user’s persona over time.

Persona classification is a key part of ForU’s design. It powers:

• Tailored content and quest targeting

• Community and campaign matchmaking

• Better alignment between brands and the right audience (via C-DID and persona data)

Users get a more customised experience and the satisfaction of seeing their niche contributions recognised.

Businesses get a way to reach the right people, not just a generic crowd.

Identity in ForU is dynamic and merit-based: as your behaviour changes, your persona adapts, reflecting your journey and growth in the ecosystem. This gamified approach encourages users to explore new roles and rewards positive contribution with elevated status in the community.