Identifi Score: The Reputation and Impact Layer

To tie everything together, ForU provides a unified reputation metric called the Identifi Score. The Identifi Score is the protocol’s reputation layer, quantifying a user’s total digital influence and behavioral quality across both social media activity and on-chain actions.

The Identifi Score is a composite of multiple dimensions of user activity:

• Reach – How far and wide does the user’s content spread? This looks at things like the impressions or views their posts get, indicating their visibility in the network.

• Engagement – How interactive and engaging is the user? This tracks likes, replies, reposts, and other interaction metrics on their content, reflecting the depth of impact and community response.

• On-Chain Activity – How much has the user done in terms of blockchain-verifiable actions? This includes count of badges minted, quests completed on-chain, any token holdings or NFT holds relevant to ForU, etc.. Essentially, it measures contributions that are recorded on-chain (minting badges is a key metric here, meaning active participation).

• Credibility – This is a more qualitative measure of the user’s trustworthiness and consistency. It factors in things like badge tier strength (the quality of badges the user has earned), the consistency of their identity/persona traits over time (trait stability), the sentiment/tone of their contributions (e.g., are they generally positive and not toxic), and any manual verifications (like if the user is a verified notable person). The credibility component is crucial as it adjusts the score to reward not just activity, but responsible activity.

These components are weighted and combined into a single score. The weightings can be adjusted over time, but for illustration, engagement might weigh slightly more than reach, on-chain transactions might have a certain fixed impact, and credibility provides a multiplier if trust signals are strong. The Identifi Score updates continuously as the user’s metrics change.