The Problem

Current identity and engagement systems face serious limitations that hold back community trust and growth:

• Who you are online is often reduced to either an anonymous wallet address or a social media follower count. Neither tells the real story of your contributions or reliability. There’s no rich identity layer that captures reputation.

• Your social capital is scattered in silos. Web3 lacks a unified identity, so your Twitter clout, Discord reputation, on-chain activity, etc. exist in isolation and “don’t talk to each other”. Achievements earned in one community carry little weight elsewhere, making it hard to trust or verify someone’s credibility across the ecosystem.

• Many projects use quests, airdrops, or point systems to drive engagement, but these tend to be one-off gimmicks with no lasting depth. These rewards aren’t tied to any enduring identity or reputation, they reset with every new campaign. As a result, users chase short-term incentives, and communities struggle to foster meaningful long-term engagement or loyalty.

• There is no system for your on-chain persona to evolve over time or reflect the different roles you play in various communities. Whether you’re a developer, an artist, a mentor, or a contributor, there’s no way to prove your role's credibility in a verifiable way. Likewise, community campaigns can’t personalize content or tasks to different user profiles – everyone gets the same generic experience. Without persona-based context, users don’t get recognized for their niche expertise, and projects miss the chance to tailor engagement for the right people.

• It’s too easy for bots or fake profiles to game superficial metrics, follower counts can be bought, “likes” are bottable – creating a distorted sense of influence. Genuine users and content get overshadowed, and communities find it difficult to discover trustworthy voices. In short, authentic trust doesn’t scale when bad actors can so easily masquerade as influential community members.

Web3 communities lack a reliable identity and reputation layer. Without it, users can’t effectively carry their trust from one space to another, and communities can’t fully reward or harness their members’ contributions. This is the gap ForU intends to fill.